Sheldon Haynie
 
March 24, 2014 | Sheldon Haynie

Data mining and construction

We've been building and renovating a bit for the spring passport and ongoing season. We realized that our bands had been very patient playing on plywood screwed to old pallets. When we almost lost a drummer off the back it became time to do something better. 

Alex and Chris our vineyard crew took a hand at framing, and we built the bands an 8x12' raised deck with pergola top. It was one of their first times doing concrete footers, and raising heavy posts, and it came out pretty good. A learning and confidence building project is always good. They will be showing it off on Passport this weekend, as now that they are both over 21, we are inviting them to help pour instead of being banished to the vineyards.  

We have taken down the winter wind screen and planted flowers, tidyed up the estate a bit and turned our attention to inner matters as well. 

Our website, is served by a very powerful winery engine, and we have decided to start turning on some of the features. There are now active automatic action emails, for orders, visits, and similar events, such as birthdays, expect to get special coupons and the like. If we don't have your birthday, please let us know and we'll add it in.  We have also activated some customer relationship software that does the linking between our database of contacts, and our social media accounts. We'll be more responsive on Facebook, Foursquare, Instagram, and twitter to name a few and don't be surprised if we send our best customers and most active fans some appreciation as well.  We want to be aware of our customers, but not overly so, please bear with us as we tune it. 

One of the features we have enabled is a reservation system that is linked to our website from "vinovisit.com" You never need a reservation, but if you choose to make one, we'll be better able to prepare for your visit. As always, our tasting fees are waived for wineclub members, and with purchase.  

 

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