Sheldon Haynie
 
January 5, 2012 | History, Lighthearted | Sheldon Haynie

Lightheart?

"What's in a name? That which we call a rose by any other name would smell as sweet."
Romeo and Juliet (II, ii, 1-2). Perhaps Shakespeare's famous quote is true, and yet there's power and value in a name. Nothing is more intrinsically defining than a name, which is why parents invest a lot of energy in selecting names for children. 

Our winery is the result of both planning and serendipity, and the choice of a name was a bit of both. We needed a name to file the business license and applications for county, state and federal alcohol permits, and as that would be on the label, it was important to have it right, to convey our values, aspirations, and dreams. 

We wanted to imbue Lightheart Cellars with the attributes of abundance, joy, and spirit, and also to have a unique and memorable name that was mellifluous. We agreed on Light and Heart as aspects of those attributes, and concatenating them was obvious. Cellars is a classic expression of a winery, the place where grapes are converted to poetry

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