Journey: Thoughts and Reflections along the path. 

Sheldon Haynie
 
July 15, 2012 | Sheldon Haynie

Summer better than others

Summer is supposed to be a fun time; vacations, family time, a chance to be outside and enjoy the marvelous Mediterranean climate that graces our area. For those who are fortunate enough to be within a short drive of several of the worlds best wine grape regions, its easy to take it for granted. The same conditions which grow excellent grapes are also pleasant for people. Warm mornings, hot dry afternoons, and cool evenings give inducements to be outside and grow anything that is watered and somethings that are not. 

We are filling our working days with irrigation maintenance and vine thinning and continuing to label, and many evenings with charitable work to support various foundations and worthy causes. When we started Lightheart Cellars, neither Jane nor I had an idea of how popular we would become, as it seems we have nearly daily requests to come and showcase our products. Of course most of the showcasing is essentially gratis, where we donate our time and product, or occasionally receive a very modest compensation that would cover the cost of the bottling. This is part of the industry, akin to the tradition of pro bono work in law, or of physicians treating all who need it, regardless of resources. We are glad to help out as we can, considering it to be good karma, and even good marketing, where manifesting abundance will return it to us. 

Our good works are extending to employing a small cadre of part time staff who assist in the vineyard, winery and tasting. We're stretching a bit at this point to do so, but we're making a point of developing confidence and skills, so that they are able to accomplish more and represent us, which allows us to grow as the market responds.