Sheldon Haynie
August 2, 2012 | Sheldon Haynie

Picking and choosing charitable opportunities

Lightheart Cellars is asked to participate in many charity and fundraising events. I differntiate because there are charities and there is fundraising that may or may not go to a charity. At this point we are getting more than an invitation a week, and its time to develop a policy. Here's what we have come up with: 

If your event is sponsored by a recognizable local charity or service organization; for example the the Rotary club or the St. Louise Hospital Foundation you will likely get our support.  Local is based on distance from San Martin, so if you are a great organization, but you are based in Redwood City, you rank lower. If you are local but your event is more about fundraising for your merchant association, special interest group or a private charity such as a scholarship for the best young participant in your special interest group, you rank lower. If your event wishes to include wine as an inducement to participate, instead of featuring wine as the raison d 'etere you rank lower. 

We are busy people, with day jobs, a startup business and farming to do, so our time is limited. We can possibly donate wine, but please understand if we have to drive to drop it off, or drive to pour we are investing our time as well as donating profit and costs. 

If you can show us a value proposition, for our time and resources, you will rank higher. Link us on your website, print our correctly spelled name in your brochure and let us know where we will be pouring, what the parking, setup and other useful details will be. Find a local vendor who might carry our wine, if only for the day, so we can refer interested parties who wish to buy. 

We would like to help as many of the most needy as we can. If we don't select your event, please understand we are limited, and that perhaps in the future we will have more resources. 


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